A Marketing portfolio is a compilation of material that shows examples of your work. Portfolios are often associated with writers and artists – a collection of artwork or previous books they have written.
Rather than printing off pages of your work and experience, you’re better off creating a personal marketing portfolio and putting it online on a website.
Or some freelancers or consultants use their entire website as their marketing portfolio.
Regardless, the same principles and steps apply.
A finely tuned Digital Marketing CV can help your search for a new job by letting potential employers know that you could be right for their company.
But a marketing portfolio will show them, with evidence of your most impressive work.
Whether you’re on the hunt for a new Social Media, Content or Digital Marketing job, this guide should help you to start building a marketing portfolio that sets you apart from the competition.
Now you have a good understanding of what a Digital Marketing portfolio is, here’s a list of what you need to include in it:
The first step is to introduce yourself with an ‘about you’ page. This includes your work, highlighting your interests, soft skills, personal qualities, background and experience.
But it’s also good to discuss a bit about yourself and to show your personality. This helps to show that you’re more than just a website and create a connection with the person viewing your marketing portfolio.
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